Alex Nichols lives and works in Nashville, TN. He has served multiple purpose-driven entities as a Chief of Staff, first at a small venture capital firm, and then at a socially-oriented creative agency. In these roles, he’s worked directly with visionary leaders to advance special projects, develop business opportunities, and consult on client and portfolio projects. Before joining Tether, Alex pursued a Master’s in Public Policy in an effort to better understand larger social / behavioral change, as well as systems transformation. With a background in new ventures and startups, coupled with a growing expertise in behavioral economics and data science, Alex leads Tether's day-to-day operations while providing insight into user-behavior and analytics.