Threadloom's mission is to restore authenticity to the Internet, beginning with shopping. It's the maker of Primary, a browser extension that takes unfiltered, raw product reviews buried deep in forums all over the web, and brings them to shoppers in an easy-to-use interface. Primary is powered by the Threadloom data engine, which maps billions of forum posts across 100s of thousands of interest categories from over 1,000 forums reaching 100M+ users. Primary and its publisher widgets deliver niche product insights to millions of shoppers every month.