Since the industrial revolution, food and agriculture systems have created an unprecedented abundance of options in prosperous markets. The interconnected nature of global supply chain production and transportation is a nearly incomprehensible feat—mostly invisible to daily consumers, who expect that all of our favorite foods will be abundantly available year round at stable prices.
However, we occasionally see the vulnerability of these systems, particularly their dependence on geopolitical stability and safety in the supply chain. And these systems often exact a huge if well-concealed toll on global health, particularly in human labor practices, animal treatment, land use, and the impact of processed food and its packaging and marketing.
We're interested in ventures looking at pragmatic, systematic changes in the way the world eats. Opportunities abound in both the production and marketing of food.
In today’s commercially-driven world people are more likely to be seen and referred to as 'consumers' than anything else. Instead of being met with resistance, this shift has often meant that individuals have formed their identity through a composite of brands, and product purchasing can be guided more by the desire to make a statement about one’s identity and values than strict utility. As a result, the lines between social movement, capitalism, and community are increasingly blurry (see: Nike, Whole Foods, and Patagonia).
Given this reality (which is with us for both better and worse), we’d like to support entrepreneurs with a vision for building brands with a counter-culturally virtuous and optimistic view of the world, spreading hope and beauty, eliminating stigma, and most fundamentally, redirecting our identity away from materialistic consumption and toward lasting contentment.